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Client · Jockey South Africa

Jockey

Ongoing social-first studio content for Jockey South Africa — collection launch films, single-product launches like the Skimmies range, and seasonal brand campaigns. One studio setup, a rolling calendar, and every cut sized for the feed.

ClientJockey South Africa
EngagementOngoing
ScopeStudio · Launch films · Seasonal campaigns
PlatformsInstagram · TikTok · YouTube · In-store
The brief

Keep a 150-year-old brand feeling new every month.

Jockey needed content that could keep pace with a retail calendar — new collections, single-product drops, seasonal moments — without every piece becoming a separate production. The ask was a studio partner that could turn briefs into finished films on a rolling basis.

We run it as an always-on studio engagement: concept, cast, shoot and edit in repeatable blocks, so a collection launch, a Skimmies drop and a seasonal campaign all come out of the same well-oiled setup and land in the feed on time.

What we did
  • Collection launch films shot in studio, cut for Instagram, TikTok and YouTube
  • Single-product launches — including the Skimmies range — built around fit, fabric and comfort
  • Seasonal brand campaigns on a rolling content calendar
  • Vertical, square and horizontal deliverables from every shoot, plus in-store screen formats where needed
  • Casting from our own creator roster to keep the work fresh and the budget sane
The work

Launches, drops and seasons.

A selection from the ongoing engagement, as it ran on Jockey South Africa's Instagram. Tap a tile to watch.

Next campaign

Ultra South Africa 2026 →

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