A full-spectrum content rollout for the AW26 collection launch — campaign-ready hero imagery, social-first cutdowns, and same-day live coverage from the in-store launch event. Built to feel like the season, not just sell it.
Miladys needed an AW26 launch that worked harder than a standard campaign drop. Hero imagery for retail, social-native cuts for IG and TikTok, and a live event that turned the launch night into shareable content the moment doors opened.
Three audiences, one season story. We built it as a single content system, not three separate jobs.
The campaign anchor — produced end-to-end and rolled out across IG and TikTok in the lead-up to the launch.
Supporting hero pieces from the AW26 campaign shoot — published in the lead-up to the launch.
From the closing of the live event to the first edits landing in their feed.
Tell us what you're launching. We'll come back within 24 hours.