Back to all work
Client · Miladys

Miladys AW26

A full-spectrum content rollout for the AW26 collection launch — campaign-ready hero imagery, social-first cutdowns, and same-day live coverage from the in-store launch event. Built to feel like the season, not just sell it.

ClientMiladys
Year2026
ScopeCampaign · Live event
PlatformsIG · TikTok · In-store
[XX]Hero campaign assets delivered
[XXX]Social cutdowns across the rollout
[X]Day in-store live event coverage
[X.XM]Combined campaign reach
The brief

Make AW26 feel like the season — across every touchpoint.

Miladys needed an AW26 launch that worked harder than a standard campaign drop. Hero imagery for retail, social-native cuts for IG and TikTok, and a live event that turned the launch night into shareable content the moment doors opened.

Three audiences, one season story. We built it as a single content system, not three separate jobs.

What we did
  • Hero campaign shoot — model, location, styling produced end-to-end
  • Social-first cutdown package (IG Reels, TikTok, in-feed stills)
  • Live event content team on the ground at the AW26 launch
  • Same-day social edits published the night of the event
  • Long-form recap film for brand and retail use
The work

What we delivered.

[24hr]

From the closing of the live event to the recap film landing in their feed.

Next campaign

The Johannesburg Open →

Got something worth
watching?

Tell us what you're launching. We'll come back within 24 hours.

hello@everythingagency.io Book a call →