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Client · Mr Price

Mr Price New Colorway

A studio-shot drop film for Mr Price — one hero shoot, cut into 14 deliverables. YouTube in-stream, bumper and PMAX edits, six vertical variants, a square cut, and four in-store screen formats. Clean set, strong silhouettes, and the product doing the talking.

ClientMr Price
Year2026
ScopeStudio · Video production · 14 cuts
PlatformsYouTube · Social · In-store screens
Hero film
The brief

Make the drop feel like a drop.

A new Mr Price range needed a launch film with real fashion energy — something that could headline the brand's YouTube channel, hit hard as a 12-second vertical in the feed, and still hold up on a screen in-store.

We shot it in studio on a clean, colour-blocked set so the styling and silhouettes carry the frame, then cut the full delivery from that one day: YouTube in-stream and bumper, a Performance Max edit, every vertical and square social variant, and four custom in-store screen formats.

What we did
  • Studio production — set, lighting and direction for a single shoot day
  • Hero in-stream film in 16:9, published on Mr Price's YouTube channel
  • YouTube bumper cut and a dedicated Performance Max (PMAX) in-stream edit
  • Six 9:16 vertical variants — logo, no-logo and alternate-logo, each with and without price
  • 1:1 square cut for feed placements
  • Four in-store screen cuts — 1080×1920, 832×1872, 640×1920 and 384×832
  • Edit, grade and delivery of all 14 versions in platform-ready formats
The work

One shoot. Fourteen cuts.

The hero film leads on YouTube; the vertical short carries the same energy into the feed. Press play — both stream straight from Mr Price's channel. The full delivery is broken down below.

Hero film

16:9 · YouTube · "This drop just came correct"

16:9

Vertical short

9:16 · YouTube Shorts · 12 seconds

9:16

Full delivery — 14 versions from one shoot day

YouTube

Horizontal cuts for in-stream, bumper and Performance Max.

  • 16:9In-stream hero film
  • 16:9Bumper
  • 16:9PMAX in-stream edit

Social

Vertical and square variants for Shorts, Reels, TikTok and feed.

  • 9:16Logo
  • 9:16No logo
  • 9:16Alternate logo
  • 9:16No price · Logo
  • 9:16No price · No logo
  • 9:16No price · Alternate logo
  • 1:1Square feed cut · Logo

In-store screens

Four custom cuts built to the exact pixel sizes of Mr Price's in-store displays.

  • 1080×1920Portrait screen
  • 832×1872Tall portrait screen
  • 640×1920Pillar screen
  • 384×832Compact screen
Next campaign

Ultra South Africa 2026 →

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