A studio-shot drop film for Mr Price — one hero shoot, cut into 14 deliverables. YouTube in-stream, bumper and PMAX edits, six vertical variants, a square cut, and four in-store screen formats. Clean set, strong silhouettes, and the product doing the talking.
A new Mr Price range needed a launch film with real fashion energy — something that could headline the brand's YouTube channel, hit hard as a 12-second vertical in the feed, and still hold up on a screen in-store.
We shot it in studio on a clean, colour-blocked set so the styling and silhouettes carry the frame, then cut the full delivery from that one day: YouTube in-stream and bumper, a Performance Max edit, every vertical and square social variant, and four custom in-store screen formats.
The hero film leads on YouTube; the vertical short carries the same energy into the feed. Press play — both stream straight from Mr Price's channel. The full delivery is broken down below.
Full delivery — 14 versions from one shoot day
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