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Client · Mr Price Kids

Mr Price Kids AW26

A studio-shot social campaign for Mr Price Kids' AW26 collection — three films, edited for multiple social platforms, all built to make the kidswear feel as fashion-forward as the rest of the brand.

ClientMr Price
Year2026
ScopeStudio · Social Campaign · BTS
PlatformsMulti-platform social
The brief

Make Mr Price Kids feel as fashion-forward as the rest of the brand.

Kidswear campaigns usually default to cute. The brief: skip the cute, lean into the fashion — three social-first pieces that treat the AW26 kids range with the same energy as the adult main line.

One studio week. Three formats. Built for IG and YouTube Shorts where the audience already lives.

What we did
  • Studio production with kid talent — directed for performance, not just stills
  • Hero IG Reel anchoring the social campaign rollout
  • "What's in the Box" reveal-format short cut for social
  • "Kids Reel" tile-grid lookbook short, edited for multi-platform rollout
  • BTS still photography featured in Mr Price Kids' social carousels
The work

Three films and lots of BTS stills.

The campaign

Behind the scenes — featured in Mr Price Kids' social carousels

Next campaign

Ultra South Africa 2026 →

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