A studio-shot social campaign for Mr Price Kids' AW26 collection — three films, edited for multiple social platforms, all built to make the kidswear feel as fashion-forward as the rest of the brand.
Kidswear campaigns usually default to cute. The brief: skip the cute, lean into the fashion — three social-first pieces that treat the AW26 kids range with the same energy as the adult main line.
One studio week. Three formats. Built for IG and YouTube Shorts where the audience already lives.
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