Mr Price × Mickey Mouse

One shoot day. Nine placements. Zero compromise.

The Mickey Mouse range needed a video story that could live everywhere — Reels, TikTok, YouTube pre-roll, mall screens at V&A and Eastgate, drive-aisle digital. The shoot window? A single day.

We came in alongside the Mr Price internal team to handle the video production end — directing, shooting and editing the hero film, then cutting it down for every format the rollout needed.

• One-day hero shoot, directed and shot by Everything Agency
• Hero film cut for broadcast, social and OOH
• Nine final deliverables across vertical, square, horizontal and custom OOH aspect ratios
• Paid and organic variants for paid social
• Location-specific cuts for Ballito Junction Kids, Eastgate, V&A Waterfront and drive-aisle screens
• Delivered in partnership with the Mr Price internal team