A three-phase content rollout for South Africa's biggest electronic music festival — three months of pre-event hype, ten high-end live pieces captured in a single day at the Johannesburg activation, and an aftermovie that kept Ultra in the feed long after the speakers powered down.
Ultra South Africa needed pre-event content that ramped audience expectation across the months leading up to the festival, plus a high-end live content team on the ground at the Johannesburg activation — the key destination this year — to deliver ten polished pieces in a single shoot day, then an epic recap film in feed within 24 hours of the show closing.
The challenge: keep the energy that makes Ultra feel like Ultra across every drop, from a teaser three months out to the final Monday aftermovie.
The hero film. Delivered within 24 hours of the festival closing — the cinematic anchor for the entire campaign.
Cutdowns released the week after — keeping Ultra in feed long after the gates closed.
High-end live cuts captured in a single day at the Johannesburg activation — the key festival destination this year. Ten polished pieces, all shot, edited and posted same-day.
Total earned views across the campaign — from the first teaser drop through the post-festival recap window.
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